Data-Driven IA Restructuring & Strategy
Delivered Nov 2023 ·
Projected Business Impact: Higher conversion to programs and servicess.
Introduction
Toronto
Connect
, I'm MI, MSc
Designing Purpose-Built Experiences Through Research
Open to Product & UX Roles
Research-driven, purpose-built systems outperform hype every time.
Every decision I make is based on research and experience with real customers and focused on building systems and experiences that solve real problems rather than chasing unvalidated trends.
I use every ounce of my passion, purpose, and creativity to collaboratively build solutions grounded in real human needs, that users will love to use. I am Karthik, a dynamic force of research, design, and strategy.
Showcase
A Collection of my UI/UX projects
Web Production Design & Development • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
Spotlighting our departmental identity through a sleek and modern homepage redesign as part of overall student engagement initiative.
Business Impact: Increased user access to key institutional pages
User Impact: Increased informational value gained from site sessions
Mobile App: Product Research & Design • Oct-Dec 2023
Discoverability App: Structuring Information Flow for Cultural Access
Mobile product design to address the lack of a centralized ticket discovery experience to remove GLAM affordability barriers in Toronto.
Projected Business Impact: Increased attendance and utilization of existing discount programs
Projected User Impact: Reduced friction of finding and sharing deals & discounts
UI/UX Strategy & Research
Operationalizing GenAI: Service Blueprint
Implemented July 2023 ·
Business Impact: Increased Organizational credibility vis-à-vis GenAI and Innovation.
Interactive Web Experience for Capital Raising
Shipped Aug 2021 ·
Business Impact: Succesful differentiation of product in saturated market.
Select UI/UX Deliverables
Design Guidelines for Construction Management
Conducted Dec 2019 - Jan 2021 ·
Virtual Museum: Experience Mapping ↗
Delivered Feb 2025 ·
Real-World Results Delivered
Lowered by 20%
Average Reduction in Design-to-dev discrepancies for Websites & Products
$24K+ USD/week
Addl. Weekly Revenue Generated for Industrial Manufacturing Client through Strategy
$400K+ USD
Capital secured for Brands & Films through microsites and investor experiences
UI & Visual Design Showcase
I design UI & Marketing Materials with a focus on how my UI layouts/graphics can support how users' information sensemaking.
Foundations
My journey spans multiple continents, ultimately reflecting my commitment to lifelong learning and building systems that work beyond expectations.
I've been interning since I was 17, additionally doing freelance and contract roles since I was 18. My work revolves around any and all kinds of UX for Problem Solving, contributing to workflow, web, and product improvements.
I never stop learning; I have two Master’s degrees. One in Information from the University of Toronto, where I specialized in UX (Graduated 2025). The other in Electronic Media from Anna University, Chennai with a thesis on the #SnyderCut movement (Graduated 2021).
Design Thinking
Explore my design thinking through these articles.
Web Production Design and Development • Highlights (Jun 2024 - Mar 2025)
Website Production Design: University of Toronto, ECE Department
I maintained and built various key pages for the University of Toronto’s ECE Department website, improving accessibility, usability, and aligning key page content with administrative goals -- while designing on Figma and implementing on WordPress.
Redesigning Conversational UX flaws in a Healthcare AI Chatbot ↗
Dec 3, 2025 ·
Next Up: How E-Commerce wished you Happy Holidays [2025 Edition]
Jan 6, 2025 ·
Ready to Build an Experience grounded in Research, not Hype?
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